ITC DIA Europe

Backbase: Omni-channel experiences, ready to go

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Apr 16, 2016

Technologies and digital experiences are evolving at breakneck speed with no sign of slowing down. As they struggled to adapt and keep up, insurance providers had to relinquish control of their own digital experiences to third parties that make it nearly impossible for insurers to differentiate themselves or engage with customers.
Backbase has created the world’s leading lean customer experience platform, Backbase CXP. It has been designed to help financial institutions organize, create, and manage deeply relevant customer experiences across all channels, on any device, to delight your customers and deliver measurable business results. Backbase believes that customer experience management is essential for organizations to stand out from the crowd, stay relevant to their customers, and grow their business.

Flexible and modular architecture
Backbase has a flexible and modular architecture that puts insurance providers back in control of their digital experiences and strategy, which puts them back in touch with their customers. By putting their own business and digital marketing teams in the driving seat, insurers will be able to create the types of interactions that boost engagement, resulting in increased retention and a larger share of wallet, but most importantly, happy customers.
Backbase is a ready-to-go insurance solution. It fully supports internet, tablet, and mobile experiences, including omni-channel by facilitating cross-channel customer journeys, plus seamless handover and orchestration between channels and devices. With its strong focus on user experience (UX) design, Backbase brings an experience inspired by the likes of Simple to your customers.
Backbase supports insurance providers to improve online sales and self-service via all digital channels, from web to mobile. Backbase leverages existing policy administration systems capabilities and adds a modern customer experience layer on top. Creating direct to consumer portals and apps as well as improving agent and employee portals.

Digital marketing capabilities: empowering the business
Backbase can be easily managed and optimized by the business teams at the bank. With full web content management (WCM), digital marketing, and mobile application development support, content editors and digital marketers can optimize content, run digital marketing campaigns, and edit the entire website, secure internet banking platform, and mobile apps in an easy-to-use management environment.

Why we selected Backbase for DIA Barcelona
Backbase has an extensive track record in banking and is now also moving into the insurance industry. With Backbase there’s no need to replace or rebuild the core systems from scratch. Backbase allows insurers to repurpose them by incorporating their content, data, and functionality into a new digital customer experience layer, optimized for easy integration with existing business applications and a delivery of a unified and seamless customer experience across any device.

Who is Backbase
Backbase is on a mission to help financial institutions create, manage, and optimize secure omni-channel customer interactions. Forrester and Ovum recognizes Backbase as the leader in terms of customer experience management and omni-channel delivery capabilities. Backbase is among the most innovative vendors in the market and offers unparalleled speed of implementation and time to value.
Global insurers like Swiss Re, Hiscox, Legal & General as well global banks from across the globe – ABN AMRO, Barclays, CheBanca!, Sberbank, Bank Hapoalim, PZU, PostFinance, Nationwide, Al Rajhi Bank and many others  – are standardizing on Backbase technology.
Backbase was founded in 2003 and is privately funded with operations in New York, Atlanta, Amsterdam, and London.
We are proud to have Jouk Pleiter, CEO Backbase, on stage at DIA Barcelona to share his vision.

“We are witnessing a momentum in financial services: the power shift from banks into the hands of their consumers. Financials are now under extreme pressure from the emerging disrupters in the market as well as the rising expectations of the digital savy customers. They need to put the customer back at the core of their business and give their customers what they want. And this is where Backbase comes in – we support financials go through the digital transformation process and make them successful digital leaders.”
Jouk Pleiter, CEO Backbase


Presenting at DIA Barcelona
Jouk Pleiter, CEO & Founder

Contact info
Business Development/Sales:
 Irina Schau, Digital Innovation Consultant, +31 6242 77120, [email protected]
Press/Media: Cristina Danila, Marketing Manager Global, +31 6525 45056, [email protected]


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