ITC DIA Europe

dacadoo: We Connect, Score and Engage

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Oct 2, 2019

dacadoo is a leading provider of Health Scoring technology. Making health measurable and understandable is their core mission. dacadoo develops and operates technology solutions for both digital health engagement and health risk quantification. They partner with global life and health insurance clients, as well as corporate service and healthcare providers, to bring their technology to market.

To engage users to remain active and healthy, the company applies motivational techniques from online games, collaborative features from social networks, personalized feedback and the patented dacadoo Health Score to help users better understand and improve their health conditions.

  • The dacadoo Health Engagement Platform motivates users to achieve and maintain healthy lifestyle habits. They combine their patented Health Score with personalized coaching and motivational techniques to engage users in their health and wellbeing.
  • The dacadoo Risk Engine enables insurers and health organizations to analyze the health risk of their populations in new ways. Example use cases includes supporting pricing engines, accelerated underwriting, dynamic pricing and population health management. 

Leading international organizations like Aon, Irish Life, Generali and Menzis are currently using the dacadoo technology internationally.

The Swiss-company simplifies the health status of an individual to a number between 0 and 1,000 and offers a personal experience that motivates users to maintain & improve their health. The startup predicts disease & mortality risk with very limited data, filling in the gaps to produce complete sets of health-related data. They refine underwriting/pricing engines of insurers to enable accelerated, underwriting & dynamic pricing processes towards a Pay-As-You-Live ‘PAYL’ offering.

To remain competitive, insurers need to increase accelerated underwriting capabilities to enable on-the-spot insurance coverage, and dynamic pricing capabilities to offer premium adjustments for a healthy lifestyle. Digital health engagement platforms are becoming increasingly popular to engage insurance customers in their health and wellbeing, and to reward them for a healthy behavior with products that are being offered in a rewards shop (or a premium discount).

Insurers want to take a more active role in the health management of their members and provide a good coverage across all health stages of their insured population. The connection of the platforms of both dacadoo and Changing Health do respond well to exactly this need.

How it works

Why we selected dacadoo for DIA Munich
Consumer engagement is a key goal of the health insurance industry. The dacadoo Health Score Platform is one of the most innovative, digital wellbeing solutions on the market.
The platform is intended to encourage users to remain active and adopt a healthier lifestyle, but it also enables insurers to start a dialog with the clients and at the same time build a long-term relationship. Reward programs will award customers with a healthy lifestyle with discounts and bonuses. A combination of lifestyle analytics, health engagement, cost transparency and service solutions will secure solid growth for the digital life & health insurance providers.

At DIA Munich dacadoo will showcase MyLife, the solution they built for Irish Life and was launched in Ireland a couple of months ago. They will present together with Irish Life, Ireland’s largest life insurer, and Loylogic, the leading onlineshop operator who built the loyalty shop for MyLife, fully integrated with the dacadoo point shop. Together they will show the complete user journey from earning points for healthy behaviour and spending them on a tailor made online shop.

Check out their live demo here:​

Who is dacadoo?
dacadoo was founded in 2010 by experienced Swiss entrepreneur Peter Ohnemus. dacadoo is active globally and in the team of over 90 employees from more than 15 nationalities across their locations in Europe, Asia-Pacific and the Americas. They develop and operate technology solutions for both digital health engagement and health risk quantification. Their head office is located in Zurich, Switzerland.

‘I founded dacadoo, as I was concerned about 50% of all grown up people getting overweight. It should be fun to be healthy. The dacadoo Health Score came alive!’ Peter Ohnemus, founder dacadoo


Peter Ohnemus: Founder, Chairman, President and CEO of dacadoo ag & dacadoo americas, inc. Manuel Heuer: Chief Operating Officer (COO)

Part of the dacadoo team Zurich

Amsterdam 12-13 June


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