ITC DIA Europe

F-Secure Total: one simple app for complete digital protection 

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Jan 26, 2024

Cyber threats rapidly evolve with new and advancing malware and phishing attacks. This makes it necessary to add value to home insurance offerings with cyber security.  

From the smartphones in our pockets to the smart devices in our homes, people spend an average of eight hours online every day – which makes it crucial that home insurance protection reflects the demands of our digital lives. Incorporating cyber protection into insurance offerings not only increases the value of products, but has been seen to improve customer loyalty, reduce churn, and lower fraud claims.   

According to the F-Secure ‘Living Secure’ global consumer market survey, from Dec 2022, 70%–75% of consumers worry about their own and their family’s safety online – but 66% find cyber security too complex. There is a big need for a simple, all-in-one cyber security solution. That’s why F-Secure Total provides complete online security, privacy and identity protection in one easy-to-use app. With the mission to simplify cyber protection, F-Secure works with insurers to create unique offerings for their customers and keep them safe and worry-free online. 

How it works 

From a Privacy VPN and Password Vault to family protection, safe shopping and antivirus, F-Secure’s comprehensive portfolio offers go-to-market business models that give insurers the flexibility to pick and choose the needed elements for their customers.  

F-Secure works with insurers to create digital protection solutions that suit their customers’ needs to help make sure they’re the preferred choice for insurance. Through strong partnerships with companies including Allianz Partners, F-Secure has hundreds of solutions live across the globe.  

Incorporating Total into product offerings has proven to add value to businesses – boosting retention rates and gaining consumer trust, creating a higher margin for recurring revenue, and decreasing overall churn to help grow and protect a business. 

Why did we select F-Secure for ITC DIA Europe Munich?  

With an ever-increasing need for cyber security, it’s becoming more beneficial for insurers to add digital protection services to their insurance product offerings. At ITC DIA Europe Munich, Andreas Meyer, Business Development Manager presented their online security products like identity protection and internet security to complement any personal insurance product. 

Who is F-Secure?

F-Secure delivers simple, frictionless security experiences that make life easier for the tens of millions of people they protect and their 200+ service provider partners worldwide.  

F-Secure won the AV-Test Best Protection award eight times, received the AV-Test “Top Product” award in 2023, and earned a high product net promoter score (NPS) of 56 for Total’s customer user experience.  

Timo Laaksonen , CEO, F-Secure
Amsterdam 12-13 June

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