ITC DIA Europe

Go! Insurance: Save Anywhere You Go!

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Jan 15, 2020

Go! insurance provides digital insurance focusing on health as a first product and makes insurance more accessible through flexible plans and overall simplified products. Go! targets Thailand as the first go-live market but has the ambition to expand to other markets in the South-East-Asian region. Digital distribution goes hand-in-hand with product simplification and affordability; Go! tackles both by launching a digital health product as one of the first players in Thailand. Beyond customer acquisition Go! will build an eco-system around health including rewards, tele-doc, health education and further incentives to be healthier.


There are not many players in the Thailand market tackling health insurance as a digital product, but when they do, they put an offline product into an online world. Go! is different buy making sure the products are easy to understand and more important, easy to afford. With GoHealth users can tell how much they can afford, and they match the price. With this, they open up the rather expensive health insurance market to low income as well as lower mid-income people. They will be launching their product by end of January together with a local Thai risk carrier who they have an existing partnership with. In South-East-Asia as well as in Thailand, insurance is mostly distributed in the traditional way which Go! wants to change: from complex offline products to simple and easy online services.

Go! Insurance was selected as the only Asian insurance company to participate in the Insurtech Hub Munich Acceleator in Batch4 across more than 150 applicants. The startup is in discussion to be part of the Thailand’s OIC (Office for Insurance Commission) Sandbox program.


Why we selected Go! Insurance for DIA Munich
Whatever is concerning people around their health, Go! wants to help with GoHealth. Giving protection and services around people’s health is their key mission, being part of their healthy lifestyle. Go! will be offering a flexible digital health product, completely new on the Thailand market by making it available to all income classes.
At DIA Munich, Firras the founder of GO! Insurance presented their GoHealth online journey as well as an introduction what kind of services Go! Insurance will be developing in the future.

Check out their live demo here:

Who is Go! Insurance?
Go! Insurance is a young insurtech startup co-located in Bangkok as well as in Singapore.
Go! Insurance was founded in May 2019 by Firras Sabbah, a former Allianz CIO. He has significant experience across insurance and worked in different roles in Germany, Singapore and Thailand. Go! Insurance has an existing partnership with a local insurance company in Thailand, is bootstrapped and will be launching its first product in February 2020.

“Making insurance and protection accessible and affordable to everyone” is the guiding principle Go! Insurance follows. Through simplifying, digitizing and developing new products, Go! Insurance wants to make a change in the insurance industry in South East Asia.”CEO & Founder: Firras Sabbah

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