ITC DIA Europe

mitipi: making living safer by combining smart home technology and insurance

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Mar 4, 2019

Zurich-based mitipi combines smart home technology and insurance for a safe and convenient life. Prevention, detection and insurance are the three elements one must care about when thinking about safety. On the market, there is no such a solution yet. The customers need to look for the elements on their own. That’s exactly where mitipi comes in: digitalization and technology make it possible to offer everything in one subscription.

mitipi created together with their insurance partner Smile an extensive home insurance. For the customer this means convenient access to extensive safety and better protection for a good price. The startup won bronze in THE EFMA−ACCENTURE INNOVATION IN INSURANCE AWARDS 2019 – Category “connected insurance and ecosystems”.

Kevin ‘the virtual roommate’
In the US and in Europe, 1 in 2 people will experience a burglary during their lifetime. mitipi wants to change that and prevent the break-in before it happens. This is why they developed “Kevin”. Kevin is designed to serve as a kind of “virtual roommate” because it’s programmable to emit light and ambient sounds. Kevin is the first IoT device to simulate the presence of people in a room by emitting light, shadow effects, and sound, meaning burglars will think someone’s home, and won’t want to break in for fear of being caught. Kevin uses an extensive database of household activities that they have recorded with real people in their real homes. The algorithm creates a realistic daily routine. It’s an easy and comparably cheap device. Kevin can be combined with a detection element, like a sensor. 

On the technical side, Kevin is pretty straightforward: It’s a lamp inside an integrated speaker. The device is connected to the internet via Wi-Fi; users can program Kevin’s functions using an accompanying app, which allows for multiple users, automatic activation, and remote monitoring.

Kevin has already gotten a lot of attention: in the beginning of 2018, 500 units were sold in a crowdfunding. Kevin is also available on Amazon and different Swiss retailers.

Extensive home insurance
In collaboration with Smile, mitipi has developed a unique insurance product. Clients shouldn’t have to deal with their policies, and still know that they’re well protected. Clients get simple and good products with terms that are easily understandable. That fits perfectly well together with Kevin. They start with the home insurance, but private liability as well as a deductible insurance will follow.

The safety subscription, which will at first cover prevention (Kevin) and insurance (home insurance), will launch on the market in Switzerland in March. Customers who subscribe to safety with mitipi, can benefit from an anti-burglary guarantee. If a burglary happens, they will get their money back for one year. The distribution of the package is completely online.

Why we selected mitipi for DIA Amsterdam
mitipi increases home safety while improving customer engagement by combining smart home technology & insurance. At the moment customers need to check for the three fields (prevention, detection, insurance) what is on the market, which smart home devices are compatible and what is included in the insurance. mitipi takes that away by offering all the three parts in one bundle. Offering customers, a safer and easier way to handle insurance and greater coverage on top.

At DIA Amsterdam Julian Stylianou, CEO and Co-Founder mitipi and Pierangelo Campopiano, CEO Smile will present the safety subscription including Kevin.

Check out their live demo here:​

Who is mitipi?
mitipi was spun-off from Helvetia insurance in 2018 with the goal to make life safer and more comfortable. Smart home technology and insurance are connected to offer a simple access to home security. The headquarters are in Zurich, Switzerland.

Khanh (CTO), Laura (CMO), Julian (CEO) und Jakob (Head of Product) are the co-founders.

  • Julian Stylianou: CEO; worked at Helvetia Insurance before as Innovation manager, beforehand was collecting international sales experience at IBM.
  • Jakob Cevc: Head of Product, is a studied architect who had run his design thinking agency before joining mitipi.
  • Khanh: CTO, studied robotics and used to be CTO of Visionarity.
  • Laura: CMO; studied Corporate Communications and was responsible for Social Media at PwC Switzerland

From left to right: Khanh, Laura, Julian und Jakob co-founders mitipi

Smile insurance offers digital insurance solutions to private clients for an attractive price with a strong focus on customer satisfaction. The InsurTech was founded in 1994 and has 130,000 clients.

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