ITC DIA Europe

Norton: Protecting the identity and security of digital customers, reducing insured risk

Written by Jolijn Schalkwijk on May 2, 2024

Financial transactions such as banking and investing are increasingly happening online, which comes with more online risks such as online identity and financial fraud. Not only consumers but also small businesses are susceptible to online risks such as ransomware attacks, of which they have seen their insurance premiums increase significantly. Some insurers have even started sub-limiting ransomware claims and applying co-insurance provisions to share the risk with the insured.

To help protect online privacy, family and identity, Norton has developed the Cyber Safety Partnership. This partnership adds value to the relationship with the customer while reducing risk in both consumer and business insurance policies. Norton’s cybersecurity portfolio helps insured customers keep their online information private and avoid phishing and ransomware. If a consumer’s identity is compromised, Norton’s Identity Restoration Specialists are available to help them resolve their identity theft.

Norton consumer cybersecurity solutions are easy to deploy and simple to deliver to customers as a value-added service. Norton helps insurers protect their customers’ devices, their data, their family, online privacy, and their digital identity. Norton delivers this through a multi-layered, expandable product and service set with the tools and flexibility to meet the needs of insurers and brokers, all tailored to market requirements and adaptable to meet evolving market needs.

How it works

Insurers have the choice if they want to offer Norton Cyber Safety solutions to their customers as part of, or in addition to, a cyber-insurance policy. The solution is tailored to the needs of the insurer and their customer, and can comprise of:

  • Device security for laptops, PCs, and mobile devices
  • Parental controls to help keep children safer and focused
  • Online privacy tools to keep customers’ data more secure
  • Identity protection that helps customers monitor the dark web and accounts on popular social media accounts, receive notifications if their personal information is found, and a restoration specialist to help them if they become a victim of identity theft

Why did we choose Norton for ITC DIA Europe Amsterdam?

Combining a cyber insurance policy with a cyber safety solution can be beneficial for both consumers and businesses, as this helps reduce the risk to the insurer and the impact of cybercrime on the customer.

Roger Hockaday, Head of EMEA Partner Marketing at Norton will take the stage to elaborate on their cyber safety solutions.

Who is Norton?

Norton and Avast are part of Gen, a global company with more than 500 million customers, operating in 150 countries with revenues of more than $3.8Bn. The company has dual headquarters in Tempe, Arizona and Prague, Czech Republic. Norton Cyber Safety solutions are already available through many of the best-known operators and financial services companies in Europe and North America.

“Gen’s family of consumer brands has a heritage of protecting the first digital generations and is united by a shared purpose to power Digital Freedom for the next generation of our digital lives.”

Vincent Pilette, CEO, Gen
Amsterdam 12-13 June

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