ITC DIA Europe

Sentiance: Driver coaching for safer drivers and fewer claims

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Jul 15, 2022

Distracted driving has been one of the top causes of accidents on the road. According to Nationwide’s survey, more than a third of drivers (34%) believe it’s safe to hold your phone while driving—whether to make a call, send a text, or use navigation.

This feeling is more prevalent in younger drivers: 39% of Gen Z and Millennials think it’s safe to be using the phone while driving, 35% of Gen X think the same, and 20% of Boomers also think it’s safe to be using the phone while driving.

Many drivers are easily distracted, and this causes accidents where auto insurers need to pay claims. To prevent car accidents from happening, there are initiatives in Europe to stop people from using their phones while driving; Dutch insurer Univé will work with the Dutch institute of road safety to reduce distracted driving, and the Belgian institute of road safety VIAS has several initiatives about distracted driving (smartphone while driving). Additionally, there is a campaign in Germany, called Tip Tab Dod to remind people that using the phone while driving can lead to death.

Sentiance has the vision and technology to detect and reduce distracted driving through digital driver coaching. Sentiance turns motion data into contextual insights and uses behavioral change techniques to personalize engagement for safer and sustainable mobility. Its major markets are insurance, ride-hail apps, last-mile delivery, and safety Apps.

How does it work?

Sentiance worked with RAC, the Royal Automobile Club of Western Australia, to launch The Safer Driver mobile app, using technology to provide feedback on phone distraction while driving. Based on this, app users are given personalized driving challenges, facts, and tips to reduce distraction behind the wheel.

Using the app is simple: drivers download the app from the app store and use it for at least 30 days. As they use it, they interact with different challenges, read advice, and monitor and adapt their own driving behavior.

The goal is to be able to provide users with the ability to proactively understand and reduce their own risk of mobile phone distraction while behind the wheel. The ultimate goal, of course, is to reduce the number of people killed and seriously injured on Australian roads.

Driver coaching is not limited to reducing phone usage, the same technique can also be used for reducing harsh braking, hard accelerations, etcetera.

There is an in-house team of behavior scientists at Sentiance, focusing on designing and delivering digital coaching programs based on the latest behavioral change insights and state-of-the-art Artificial Intelligence. They identify users’ behavior change stage, tailor interventions, and work closely with clients to achieve optimal results.

Why did we select Sentiance to DIA Amsterdam 2022?

Many insurers are exploring ways to move from basic protection and coverage to prevention. In car insurance, this does not only include telematics initiatives but also keeping people from using their smartphones when driving. Sentiance plays a key role by having the insights and technology to detect and reduce distracted driving through digital driver coaching

At DIA Amsterdam 2022, Sentiance had a panel discussion with Univé, Cuvva, and Beema to talk about building an impactful future with driver safety, claim prevention, community building, and fairness. Watch the panel discussion here.

Who is Sentiance?

Sentiance is the most complete provider of motion insights. We turn motion data into contextual insights. We use behavioral change techniques to enhance customer experience by creating impactful, sustainable, personalized, and safer solutions. Sentiance empowers the world’s leading companies to create personalized engagement solutions, delivering technology for a new human-centric economy where the user is in control of data.

“Mobility and Insurance companies all must play an important and central role in what keeps us awake these days. The current social, geopolitical, and climatic paradigms are shifting. This is impacting directly on our behavior, faster than anyone expected.
Understanding the ever-changing customer allows us to personalize the whole customer experience, anticipate new trends with innovative products, and create win-win relations through prevention.”

Toon Vanparys, the CEO Sentiance

Visit their website here:

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