ITC DIA Europe

Sentiance @ Sureify: real-world behavioral insights for life insurers

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Dec 1, 2017

After their win at DIA Amsterdam earlier this year Sentiance won again at DIA Munich through their collaboration with Sureify. The successful Belgium startup brought to life their shared vision of the insurer-policyholder relationship 2.0. Both parties demonstrated together the wizardry of the Sentiance technology that extrapolates behavior insights from a diversity of mobile-user data, and then showed the full circle that Sureify provides by turning these insights into buying signals and engagement opportunities. Presenting the opportunity of real-time and real-world behavioral data for life insurers.  

Through the integration of the Sentiance and Sureify platforms, life insurers can use this data to engage with their policy holders in real-time across all channels. Through the integration with Sureify, Sentiance wants to activate the next generation of data for underwriting to empower life insurers to sell more products and deliver more personalized services. Sentiance’s sensor data and machine learning technology provide a fresh twist on insurance solutions, enabling a new way of people-centric insurance. The real-time behavioral insights allow insurers to better manage risk and engage with policyholders in a more personal way.


  • Sophisticated underwriting: The behavioral intelligence derived from the Sentiance platform, combined with Sureigy’s automated cloud based underwriting solution will both reduce underwriting risk and increase underwriting efficiency.
  • Improve customer engagement: The Amazon’s and Google’s of the world are shaping consumer expectations as it relates to customer experience and engagement. This is because they know their customers better than anyone else. The Sentiance platform now gives insurers access to a similar level of real life customer intelligence.  This, combined with Sureify’s ability to orchestrate a high volume of hyper-personalized digital interactions gives insurers the platform to engage with their customers in a way that meets and even exceed their increasing expectations.
  • Contextual data proposition: The Sentiance platform provides insurers with real time insights in how consumers go through their everyday life. This intelligence contextualizes other datapoints insurers have about their customers such as digital interactions, claims data, demographics and bio-metrics. 

Sentiance: The Belgium startup is rapidly conquering the world. It is a data science company turning IOT sensor data into rich insights about people’s behavior and real-time context. These insights enable companies to understand how customers go through their everyday lives, discover and anticipate the moments that matter most, and adapt their engagement to real-world behavior and real-time context. Sentiance’s technology is used in insurance, health, mobility, smart home, connected car, and commerce applications.

The Sentiance SaaS platform collects sensor data from smartphones and IOT devices to interpret situational context in real-time and understand user activities and whereabouts. This data is aggregated to create rich behavioral profiles and support predictive capabilities. They call it ‘ambient intelligence’ and it can be used by its client to increase engagement, conversion and retention. Sentiance context intelligence enables solutions for lifestyle based insurance, contextual marketing & commerce, smart mobility, connected health, smart home, smart city and connected car.

Sureify has been on a mission to help insurers better understand their customers and engage with them in meaningful ways. Their Lifetime Platform is able to capitalize on a combination of real user data, derived by Sentiance and Sureify, to create engagement opportunity.

The Lifetime Platform is a set of cloud-based software applications that allow insurers to digitally engage with their policyholders via web, mobile and various personal health and device data sources. The Lifetime Platform includes white-labeled, consumer web and mobile apps, as well as back-end software that empowers agents and insurance administrators control over the entire Saas solution. Sureify helps insurers meet the high customer engagement bar that been set by the Ubers and Amazons of the world. The Lifetime Platform puts the most effective digital customer engagement tools in the hands of insurers to drive customer loyalty, brand recognition and better customer experience.

Why we selected Sentiance and Sureify for DIA Munich
Sentiance and Surify joined forces to make unique real-world behavioral insights for life insurers. Leveraging IoT to provide insurers with actionable insights about their client’s everyday life. Their collaboration is a prime example of engagement innovation.

Who are Sentiance and Sureify?
is a team composed of the best and brightest minds across multiple disciplines, such as data science and engineering, determined to create the next generation contextual platform at global scale. Toon Vanparys, CEO of Sentiance came on board of the company as early seed investor and has acted as CEO as of October 2014.

Sentiance has raised $5.2 million in the second capital financing round led by Samsung’s $100 million Catalyst Fund, with prior backers such as Volta Ventures, Qbic, Nova Participations and Pamica chipping in. In the first round Sentiance raised $ 2 million.

Sureify Labs, Inc. was formed in 2012 by Dustin (son) and Greg (father) Yoder in Silicon Valley to investigate business opportunities using new technology in the insurance industry. Dustin and Greg are from an insurance family with acres of experience in life insurance and employee benefits.

Sureify initially created a direct to consumer life insurance product that tied premiums to healthy activities. As they shared this product with insurers, they showed strong interest in a platform that could engage a customer over their lifetime. The demand grew and Sureify shifted focus to expanding and selling the “Lifetime Platform.

The company is already called the of insurance engagement. Sureify conducts business in North America, Asia, Europe – and is expanding into India, Africa and Australia.

Website: &
Presenter 1: Dimtri Maex
Presenter 2: Dustin Yoder

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