ITC DIA Europe

Sureify: Bridging the gap between insurers and their policyholders

Written by Roger Peverelli and Reggy de Feniks - Founders The DIA Community on Apr 24, 2017

Engagement tools, analytics and a new way to think about insurance. Sureify is a Silicon Valley-based life insurance platform that is leading the way in state-of-the-art life insurance and UX design. The platform allows insurers to digitally acquire, engage, and up-sell with prospective and current policyholders throughout a customer’s lifetime. Part of the platform capabilities include health, disability, and life insurance products built around IoT devices to enable dynamic premium modelling.

Sureify is basing its ‘Lifetime Platform’ on a new term life product that focuses on customer acquisition and engagement through wearables and mobile devices. The startup is not only using the proven value of existing underwriting processes, but is also leveraging a data platform to assess policyholders’ health data in real-time, providing immediate coverage. Additionally, Sureify’s gamification model inspires policyholders to live a healthier life by creating a lighter hearted user journey as opposed to imposing exercise routines upon users. Furthermore, Sureify’s mobile application works in tandem with fitness tracking bands. The user is encouraged to meet health goals and keep up good habits in return for premium discounts which reflect their individual lifestyle. The Lifetime Platform includes white-labeled, consumer web and mobile apps, as well as back-end software that empowers agents and insurance administrators control over the entire Saas solution.

The most effective digital customer engagement tools
Sureify helps insurers meet the high customer engagement bar that has been set by the Ubers and Amazons of the world. Customer engagement of the past was a premium notice and an unpredictable phone call from an agent who hasn’t called in 3 years. That doesn’t work anymore. Customers want more frequent interaction and they want it to be digital. The LifeTime Platform makes these touch points possible and gives Insurers and their agents control of how and when to reach out to policyholders. Policyholder Data Insights provides information about health, habits, and life events. Sureify’s platform is designed to ensure that insurers never miss opportunities to increase revenue with their existing customer base.

The Lifetime Platform puts the most effective digital customer engagement tools in the hands of insurers to drive customer loyalty, brand recognition and better customer experience.

The of insurance engagement
In December 2016 Hannover Life Reassurance Company of America “Hannover Re US” announced a global strategic partnership and investment with Sureify Labs, Inc. Their automated underwriting solution, hr | ReFlex, will be integrated with Sureify’s LifeTime Platform. With the combined solutions, insurers have the option to deploy a rules engine that supports accelerated underwriting programs, enabling them to make the most precise risk assessment decisions at the point of sale. Together, Sureify and hr | ReFlex platforms give insurance carriers around the world the technology they need to speed up digital transformation initiatives which target the next generation of insurance buyers who prefer web and mobile experiences.

The company is already called the of insurance engagement. Sureify conducts business in North America, Asia, Europe – and is expanding into India, Africa and Australia in 2017.

The LifeTime platform includes:

  • Web and mobile acquisition interfaces
  • Web and mobile consumer applications
  • Personal health and device data integrations
  • Administration panel for complete control
  • Wellness program
  • Agent engagement portal

Why we selected Sureify for DIA Amsterdam
The innovative LifeTime Platform has the promise to truly revolutionize the life insurance buying experience and post-policy issue customer engagement. With Sureify’s technology, life insurance is more than a piece of paper that sits in a drawer; it’s a socially engaging experience that supports and encourages healthy lifestyles.

At DIA Amsterdam Dustin Yoder, CEO @ Sureify, will be showing a live demo of Sureify’s web and mobile engagement system interacting with Hannover Re’s reflex underwriting platform for both new acquisition and lifetime policyholder engagement with up-selling.

Who are Sureify?
Sureify Labs, Inc. (Sureify) is a Silicon Valley-based insurance technology company. Founded by Dustin (son) and Greg (father) Yoder. They are from an insurance family with extensive experience in life insurance and employee benefits. Together they combine the old and the new world of insurance and tech.

The company was formed in 2012 to investigate business opportunities using new technology in the insurance industry. Sureify initially created a direct-to-consumer life insurance product that tied premiums to healthy activities. As they shared this product with insurers, they showed strong interest in a platform that could engage a customer over their lifetime. The demand grew and Sureify shifted focus to expanding and selling the “Lifetime Platform.”

“The LifeTime platform is about bridging the gap between insurance carriers and their customers, bringing cohesion to the insurance experience for the consumer and giving insurers a complete tool set to engage meaningfully and profitably with their customers.” Dustin Yoder CEO @ Sureify


Presenter: Dustin Yoder
Presenter: Mike Reeves

Contact Info: Mike Reeves
Email: [email protected]
Telephone: +1 (408) 489-8881

Amsterdam 12-13 June


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